“Propaganda becomes ineffective the moment we are aware of it”
–Joseph Goebbels (1897-1945)

“If consumers are aware that they are being propagandized, the choice to accept or reject the message is theirs alone.”
–Jowett & O’Donnell, p154

“Good propaganda must keep well ahead of actual political events. It must act as a pacemaker to policy and mould public opinion, without appearing to do so.”
–General Erich Ludendorff (1865-1937) (from Lasswell)

“The first casualty during war is truth”
–Attributed as old saying (Jowett & O’Donnell, p.10)

“The rank and file are more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious. In the long run only he will achieve basic results in influencing public opinion who is able to reduce problems to the simplest terms and who has the courage to keep forever repeating them in this simplified form despite the objections of intellectuals.”
–Joseph Goebbels (from P&A)

“The receptivity of the great masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these slogans until the last member of the public understands what you want him to understand by your slogan.”
–Adolf Hitler (Mein Kampf Vol. 1 Ch. VI)


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