Facebook prepares to bolster its stalking abilities with new ad tools

Follow The Money



Facebook wants to stalk you around the Web, and soon you won’t be able to throw it off your digital trail even if you switch between your smartphone, tablet, and desktop computer.

The Wall Street Journal reports that the company is set to announce a new advertising platform called Atlas later this month, and its most important feature will be the ability to track Facebook users as they browse the Web, view advertisements, and purchase goods on any of their devices.

This advertising platform is meant to help Facebook compete with Google for ad revenues, one area where Google continues to dwarf the social network turned Internet juggernaut. (Google is said to have made some $14 billion in ad revenues last year; Facebook made around $2 billion.)

Facebook’s attempts to steal consumers and advertising dollars from Google is nothing new. The company is also working to emulate YouTube on its own network…

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